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The online world is crowded, competitive, and constantly evolving. For businesses like yours, standing out isn’t just about being noticed; it’s about being remembered. That’s where explainer videos step in, combining visual storytelling with strategic messaging to captivate audiences and convert them into loyal customers.
Why Explainer Videos Are a Must in 2025
Did you know that a staggering 97% of businesses say that explainer videos help customers understand their businesses better? This single statistic underscores how powerful explainer videos can be. These short, engaging pieces break down complex ideas into digestible and compelling narratives, perfect for the fast-paced digital age.
Small to medium businesses, and especially your average mom and pop stores, often face unique challenges when it comes to grabbing attention. They’re up against some serious competition after all, with much of it coming from vastly larger corporate concerns. Explainer videos help bridge that gap by delivering a professional and approachable message that resonates with your audience.
If you want to implement explainer videos effectively in your content marketing strategy, you need to know what metrics to track. Check out this blog post to learn what they are!
The Science Behind Explainer Videos
Explainer videos aren’t just “pretty content”, they work because they align with how our brains process information. Here’s why:
- Visual Memory and Retention: Humans retain up to 80% of what they see versus only 20% of what they read. By combining visuals with concise storytelling, explainer videos ensure your message sticks.
- Emotion Drives Trust: An animated explainer video can evoke emotions, which naturally builds trust with your audience. This is particularly effective for SMEs looking to establish deeper connections with their customers.
- Multi-Sensory Impact: Explainer videos engage sight, sound, and emotion simultaneously, making them a triple threat in the world of communication. When crafted by a professional video production agency, these elements work seamlessly to elevate your brand.
Pro Tips for Creating Explainer Videos That Stand Out
Creating an explainer video requires more than just an idea; it demands precision, creativity, and strategy. Here’s how to do it right:
Start with a Story: Your audience doesn’t just want information, they want an experience. Begin your video with a relatable problem, build tension, and then present your product or service as the perfect solution. For example, “What is an explainer video?” becomes a captivating hook when framed around a pain point your audience faces.
Keep Scripts Simple but Smart: A good script speaks directly to your audience. Avoid jargon and prioritize clarity. Analogies, metaphors, and the all-important “what’s in it for me” messaging within the first 10 seconds will keep viewers hooked.
Design with Purpose: The best animated explainer videos use custom animations that reflect your brand’s personality. From color schemes to font choices, every visual should enhance your story. Steer clear of generic templates; audiences can spot them a mile away.
Prioritize Audio Quality: Don’t underestimate the power of sound. Professional voiceovers add credibility, while music and sound effects amplify the emotional pull. An experienced video production agency can help you choose the right tone to match your brand’s voice.
Using Explainer Videos for Brand Awareness
A single explainer video can do the work of ten traditional ads if deployed strategically. Here’s how:
Platform-Specific Optimization: Tailor your video’s length, format, and style for different platforms. A square video might perform better on Instagram, while a longer version is ideal for YouTube. Add captions to ensure accessibility for mobile users watching on mute.
Strategic Placement: Use explainer videos at every stage of your sales funnel. At the top, they’re great for introducing your brand. In the middle, they’re perfect for explaining features and benefits. At the bottom, they’re the final push that converts interest into action.
Interactive Features: Embed clickable calls-to-action directly into your videos. Whether it’s “Learn More,” “Shop Now,” or “Contact Us,” these small additions can make a big difference in driving engagement.
Animated videos are a core component of a brand’s storytelling. If you’d like a deep dive on that, we have a blog post ready and waiting.
Create Stunning Explainer Videos with Digital Footwork
Explainer videos are no longer optional for businesses aiming to thrive in today’s competitive landscape. Whether you’re a local bakery or an ambitious tech startup, these videos have the power to level up your brand, engage your audience, and drive measurable results.